The first blog about buying into the Sorona Smartstrand Carpet fiber by Dupont, we talked about the demonstration our Mowhawk Reps gave us showing the stain qualities of the Dupont Sorona fiber. This demo changed our minds about the value of the stain qualities. We are normally slow to buy into all the new products and improvements being sold in the flooring industry. This fiber is not really a totally new one. This fiber has been out for a right good while, but it was just embrace by Mohawk with in the last decade.
The Mowhawk reps really seem to believe in the product. Most of the reps we have talked to across the Southeastern region have the Dupont Sorona in their own homes. We figured at first they had been given too much of the marketing Kool-aid.
The wearable test puts the Dupont Sorona up there with the most wearable synthetic carpet fiber (Nylon). We are total believer on the stain qualities and we are growing in our confidence in the wear qualities of this fiber. We will be writing on our investigation of the wear qualities of the Dupont Sorona Smartstrand in part 3 of this blog.
